Meet Eve Ash - Telstra Business Award Winner

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	My guest today is Eve Ash. Eve Ash is a motivational psychologist, public speaker and leading producer of training films, videos and DVDs. She built her business from scratch and today her business is an award winning, multi million dollar company. In 1999, she won the national Telstra business woman of the year. Telstra Business Award is the peak business award in Australia. It is an absolute honor to have her here on DotComMothers. Read and Be Inspired !!!



You started your business in 1979.You have won numerous awards and your products have sold well both in Australia and Internationally. I recently read that you have downsized your office space and your products have moved on from being stored on VHS.I also read in the same interview that you are very passionate and look forward to the future.Can you tell us a bit about what is next for your company? And also do you see any new opportunities being presented to you by this huge explosion in the ‘internet’?

	WE have sold a major part of our business - the Ash Quarry library of 288 titles to VEA (Training Point.Net an Australian company). My main company, Seven Dimensions, will continue to produce programs and this year has been busy producing the following new titles: THE JOB INTERVIEW SUCCESS SERIES - with 14 DVDs to help job seekers SELECTION INTERVIEW SKILLS - 12 DVDs DIFFICLUT PEOPLE AND SITUATIONS - 5 new titles we are filming now My own personal company Eve Ash Pty Ltd is producing a TV series called Family Secrets.
And for VEA, the buyers of the Ash Quarry business, we have produced 18 new programs and will be filming another 8 new titles for them at the end of the year. I also have another production company - called inhouse productions - and we are producing a sitcom and a mocumentary staring Mary-Anne Fahey.


If you had your time again, is there anything in business that you would do differently?

YES - if I am made a good or reasonable offer I would accept it straight away rather than always thinking I MIGHT do better with someone else. And to recognise that an offer is tangible, although not perhaps what you wanted or believe to be the value, whereas a desired amount means nothing!


Not every business person succeeds in taking the business to the next level. Some business people aspire to take their business to the next level but continue to stay small.Do you think that the level of success of a business has something to do with the mindset of the person running it? If so, in your opinion what is one of the most common mindsets that unknowingly limits the growth of the company and how can we change it?

MINDSET WORDS THAT CAN SET US BACK USUALLY FEATURE WORDS LIKE: “Maybe” “Possibly” “Later” What we need to do is focus on getting things done now and action words like “will do” “Make happen” “Now”.


If you can give us one quote that you live your life by, what would that be?

“Just get it done! - no matter how hard it feels - you will feel good when you have achieved the goal!”


In one of your articles you talk about how we can all learn to become positive thinkers (if we are not already one).Can you give us a couple of tips on how we can do this?

1. Recognise where you think negatively 2. Focus on what is good, what works, what feels right and what will make you happy 3. Stop reliving bad feelings, bad times, lack of results, wishing you had more/better etc 4. Tell yourself what you can do, why it is good for you, how to get yourself motivated 5. Take some action - even small - to clean up your act (mentally and physically) 6. Do some exercise - it really does help to move you to a more positive place 7. Change a bad habit - eg leaving things for the last minute, being late, not dealing ith an avalanche of paperwork or emails 8. Enjoy what you achieve and stop punishing yourself for what you do not get done


What do you believe is your greatest business achievement (so far)?

Surviving 30 years in my own business!


Finally, your five keys to success?

• Focus on what you want to achieve and be clear about your goals. • Talk to wise people and tell them your plans and be open to critical feedback. • Develop good relationships with staff, suppliers and clients. • Be open and flexible to grab opportunities. • Give and smile.

To read more about business ideas for women click Idea Home Based Service Business

Sites Of Interest
http://www.eveash.com.au/



This interview was published on 27th December 2008

Visit Eve’s website to get more information about her business idea….