Hair Beauty Products - Meet Kate Morris Of Adore Beauty
By sandy.naidu | Category: Hair Beauty ProductsWelcome back!
| My guest today is Kate Morris, the founder of AdoreBeauty.com. AdoreBeauty.com is a well known online hair and beauty products store. On the website you can find a huge collection of women’s and men’s hair and beauty products. There is also a wide range of fashion accessories for men and women. If you want to start your own cosmetic business then get Kate’s insights on how to turn it into a successful business venture.Kate’s online cosmetic store is well designed and is easy to use. One has to only look through the products on Kate’s site to appreciate the fact that when it comes to beauty, Kate has excellent taste.Read and get inspired. | |||
| How did you come up with the idea for your business? | |||
 |
I’ve always been a beauty junkie; but growing up in Launceston, I could never find anywhere to buy all the latest products in the magazines. When internet shopping became available, I thought that there would be other people like me who would love to be able to indulge their passion for beauty products online – so I decided to create my own online store. | ||
| What was your main motivation behind starting your own business? | |||
| I had never planned to start my own business – I was at uni and planned to get my degree then go get a job. But then I had the idea for Adore Beauty and thought, well, I could either give it a go, or risk always wishing I had done it. | |||
| Achieving work life balance is always tough, especially when it’s your own business. How do you plan your day? What are your time management tips? | |||
| I have an ongoing “To Do” list that I rearrange according to priority each day. But that said, managing a business always throws up new little emergencies, disasters and dramas each day that have to be dealt with, so you can never plan every minute – you’ve just got to be flexible and roll with it. The other thing I think is really important is try and leave work at a decent time each day, and not to take too much work home. If you can’t get your work done in time to get home for dinner, you need to outsource or hire some staff. There are no prizes for being a workaholic! |
|||
| What advice (both marketing and non marketing) would you give to someone who is looking to set up an online store or to someone who already has an online store? | |||
| Having an online store is no different to having a bricks-and-mortar store. You still need to have a good strategy for bringing in customers, selling them what they want, and ensuring they come back again. All the same business principles apply. | |||
| You have a wide range of really good products. How do you find out about these products? | |||
| Magazines, overseas websites, looking in shops… I am a cosmetic product junkie so for me it’s a passion, I don’t really have to search for them because I am always on the lookout! | |||
| What are the most valuable lessons you have learned over time? | |||
| Don’t get into your own business for a quick buck! You should only go into business if you really have a passion for what you’re doing. There will be hard times where you’ll want to chuck it all in, but if you love what you’re doing, you’ll be able to stick it out. | |||
| Finally, your five keys to success? | |||
|
|||
| Sites Of Interest | |||
| Visit Kate’s website to get more information about her online hair beauty products store. | |||
| http://forum.adorebeauty.com.au/index.php | |||
| http://www.mensgrooming.com.au/adorebeauty/index.asp | |||
| This interview was published on 5th May 2007 | |||
| To read more stories about women in hair and beauty products business click Hair Beauty Products. | |||
Stumble Upon
Del.icio.us
Buzz
[...] Home Based Business Moms - Get Business Ideas And Read Interviews With Successful Business Moms wrote an interesting post today on Online Beauty Store - Kate Morris Of Adore BeautyHere’s a quick excerpt [ Beauty Products Online Store - Kate Morris Of Adore Beauty] … all the latest products in the magazines. When internet shopping became available, I thought [...]