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Moms Club - Susan Lavelle Of Moxie-Moms

October 27th, 2007

My guest today is Susan Lavelle, the founder of Moxie-Moms.com. Moxie-Moms.com provides mothers and expecting mothers an opportunity to network with other mothers. Apart from the networking opportunities for mothers, Moxie-Moms has lots of other benefits for its members. I will let Susan explain her business in details.Read and get inspired.    
What is “Moxie Moms” and how did you come up with the idea?
   
moms club Moxie Moms is a network for moms. We have everything from fitness events/fitness partners, events, partnerships with businesses and we work with local non-profits. I came up with the idea because I love anything fitness related, enjoy socializing with others so events were very important, my background is sales so I like the idea of supporting local businesses and it is very important to give back to the community and to teach our children to do so as well.
   
   
   
In the initial days, how did you go about getting the word out about your business?
   
Initially and still today grass roots marketing is the key to our marketing success. Talking to moms in public is very important to getting the word out and having our partners promote us as well.
   
   
How long can mothers be members of “Moxie Moms” (I mean is there an age limit for the kids eg Once the kids are above 9 years, do mothers have to cease the membership or can they continue?)
   
Moms Club I always say once you are a Moxie Mom you are always a Moxie Mom :-) Since we partner with all sorts of businesses moms can save a lot of money. So we have pregnant moms up to grandmas that are members.
   
   
How do you balance raising a family and running a business?
   
I certainly don’t do it perfectly! I think that is the key to balancing it all. Some days I get a lot done and others I have to let it go.
   
   
What are the various services you offer to your members?
   
We work with fitness partners to promote their services and specials, events (moms night out, walks, workshops with partners, play dates, etc.), discounts with local businesses and promote their special offers and we let moms know about various events/needs of non-profits. We also have articles on our site and we send out monthly newsletters with all sorts of specials and offers.
   
   
Where to for “Moxie Moms” from here? Where do you see it in the next couple of years?
   
I would love for Moxie Moms to reach all big cities. I hope for steady growth with members and partners.
   
   
Finally, your five keys to success?
   
  1. Enjoy the process
  2. Take good care of myself (healthy eating, fitness, rest, etc.)
  3. Connect with others
  4. Be real
  5. Most importantly have fun (lots of giggling, good humor and playing with my girls)!
 
 
Sites Of Interest
http://www.moxie-moms.com
 
 
 
To read more stories about women who run personal and professional networking organizations click networking-for-women-professionals.
 
This interview was published on 28th June 2007
 
Visit Susan’s website to get more information about the moms club she runs for mom.

Entry Filed under: Business / Personal Support Networks

1 Comment Add your own

  • 1. Fitness » Moms Club&hellip  |  October 28th, 2007 at 2:33 pm

    [...] weghdpxt wrote an interesting post today onHere’s a quick excerptWe have everything from fitness events/fitness partners, events, partnerships with businesses and we work with local non-profits. I came up with the idea because I love anything fitness related, enjoy socializing with others so events … [...]

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